Tourists and locals are flocking to the Montego Bay Cultural Centre to experience the wide array of cultural and artistic displays.
Operations Manager at the facility, Hillary Clarke, said the number of visitors range from between 800 and 1,000 per month “which continues to grow based on the aggressive marketing we have been doing”.
She noted that since November last year, there has been an increase in tourists, which she attributes to the marketing and promotions that are also geared at attracting overseas visitors.
Ms. Clarke was speaking at a Jamaica Information Service (JIS) Think Tank at the agency’s Montego Bay Regional Office located on Union Street on March 27.
Opened in 2014, through support from the Tourism Enhancement Fund (TEF), the Montego Bay Cultural Centre is dedicated to the retention of Jamaica’s rich history and the promotion and development of its artistic treasures.
It houses the National Gallery West, which is an extension of the National Gallery of Jamaica; National Museum West, featuring a permanent Museum of History, complete with ancient artefacts, a resource centre, among other features.
Ms. Clarke said the facility can comfortably accommodate up to 250 persons.
“We are a licensed attraction that gets visitors from both the cruise ships and the hotels. We are also at the point now where schools have integrated into their curriculum visits to the centre, so as to apprise students as to the history and culture we have on display there,” she pointed out.
She said that in addition to the displays, the aesthetics of the centre offer a “wow factor”, which makes people eager to return and also recommend the facility to others.
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