After years of waiting, Brockville’s biggest business group hopes to go ahead with a destination marketing fee, albeit without city hotels.
A new destination marketing partnership (DMP) bringing together local tourism attractions will be one of the initiatives on the desk of the Brockville and District Chamber of Commerce’s new president, Pat Markovich, who was elected to the job at the chamber’s annual general meeting Thursday morning.
Before that election, outgoing chamber president Laura Good announced the city is going ahead with a DMP this year despite the hotels’ unwillingness to be a part of it.
The chamber’s goal is to start in June, with the Aquatarium, 1000 Islands and Seaway Cruises and the Brockville Arts Centre charging customers a voluntary fee of 50 cents per ticket, and the Downtown Brockville Business Improvement Area (DBIA) contributing a flat fee, all of which is to go to the chamber and be used toward marketing the area for tourism.
The owner of the cruise line said Thursday his business’s participation in the partnership is tentative.
And chamber executive director Pam Robertson said the details of the partnership remain to be worked out.
Brockville had a destination marketing program in 2009, but only one hotel, the Comfort Inn, took part in it. The program was dissolved in 2010.
Local advocates have been trying to restart the initiative ever since, mainly through the chamber of commerce.
The plan all along has been to get hotels to add a surcharge on their rooms, but the other city hotels have been unwilling to participate.
The chamber is now going ahead with the attractions, hoping to kick-start…
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